Brand standards build familiarity and trust with your customers because you look consistent!
Brand standards can start with a brand style guide that defines the acceptable uses of your logo, your brand’s color palette, and font choices. Or you can expand to a full brand guidelines package.
What should be included?
By setting standards for the proper use of your logo and supporting graphics, your brand will stand out from competitions marketing and advertising campaigns.
Does your brand talk like a mentor, an authority figure, or a friend at the bar? Your voice guide explains what personality type means to your content.
YOUR BRAND PERSONALITY
Who should writers hear in their head when they’re writing in your voice?
YOUR VOICE ARCHETYPE
Cheerful, sarcastic, inquisitive – this is the emotional tenor of your content.
YOUR BRAND TONE
Do you use $10 words or $2 words? Your voice guide gives writers specific reading-level guidelines to follow.
YOUR BRAND VOCABULARY
Are you short and punchy like Nike? Long and rambling like Oatly? Or somewhere in between? We find your rhythm scientifically, with the magic of AI.
YOUR BRAND RHYTHM
This lists all the little nuances that make your copy sound like you. Words you use all the time, words you hate, even quirks in punctuation.
YOUR STYLE GUIDE
Your brand voice pillars
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